Cerelac
Digital Campaign | UX – Web Design
Nan3 was a microsite for Nestle advertising site mibebesano.cl (my healthy baby).
This campaign showed different recipes that could bemade by using CERELAC, a cereal created by Nestle’s. Goals were to invoke an older look and feel, from a nurturing time when moms used to stay at home and cook.
The idea of the campaign was simple but efficient; upload a picture of your baby and one from when you were a baby and by sharing the resultant “vintage” collage you can win an instant camera.
No link. Website has changed since then.
