Sura
Digital Campaign | UI - UX - Web Design – Responsive Website
“In 21 days I learn how to save”, this campaign was made to introduce a new bank in Chile, and the first step of this introduction was to show that by changing little habits you could save money.
The Campaign ran in Chile, Perú, Uruguay and Mexico with subtle changes between countries but the overall idea was the same.The users selected a saving program, generate a profile, and saved his progress. The campaign also had push notifications to remind the user of the next exercise and was segmented for different lifestyles.
The campaign included projections of the savings and had awards; every action that the user made to advertise the campaign would multiply his chances to win the final price.
No link. Website has changed since then.
